Public relations and projects.

Public relations is developed very slowly on many accounts.  However when there is a need and the right person happens along with the finger on the pulse getting the information out there speeds up fast.  In a flash things get done.  I am looking for that person. The one with a positive vortex of personality and energy that can do    what I know needs doing and has the time and contacts in which to use to do the Public relations work.

I have a basic understanding of Public Relations.  But although I have ideas I am busy and unable to concentrate all my energy on just one field.  When I work on one field then everything else I am doing gets put aside.  The energy required is not focused and things dwindle.  A good job is not done if it cannot be kept up.  So Public Relations have been set aside.  This attitude is detrimental to all involved too.

This is what needs to happen when developing a community, a culture in anything.

• Choose to work with people who are lead and guided in their actions and beliefs in what you are doing. 
• Do noting that is detrimental to the project.
• Place a few articles in the newspaper.  Get the media on your side - partially by doing their work for them and also through gaining their understanding of the project.  Have outlined and easy to redirect to the Project plan.  Including everything from discussions though to vision.mission, strategies, objectives, time lines, outcomes and even evaluations along the way.
• Have people adopt a project focus.  One aspect of the overall activity that is going on. 
• Give people something tangible to hold onto.  A photo of one aspect that is up dated regularly on a blog.
• Include this Public Relations section within the strategies of the project. 
• Make the Public Relations direction a pathway that simultaneously takes one project and combines peoples interest along the same journey as the main project.
• People need to volunteer to help out on the project. 
• Organise peoples support for the projects that are developing.  One project at a time or various different projects targeting different peoples.  Projects separate from each other but held together by an over all body of management.
• Contact the local groups  and get them to understand what the project is all about.
• Focus peoples attention on how they themselves can be of assistance.
• People have a tendency to want to own what they help out on. 
• Advertise with the local media where, when and what the project is up to.  Where project peoples will be to speak to them And have print out of statements, blog sites and other relevant information on hand for them to have a reference.